Ideas, experiments, and
things I am learning
Short, useful reads on product, design, performance, and indie founder life.
5 Simple Website Fixes That Turn Visitors Into Paying Customers
Most startup founders don't realize their website actively works against them. With 73% of visitors abandoning slow websites and 88% never returning after bad experiences, your digital storefront might be quietly driving away customers, investors, and partners. Here are 5 proven fixes that helped startups increase conversions by up to 67%.
By Jack Osei
Accessibility Is the New Standard for Serious Digital Brands
Accessibility isn’t a box to check. It’s a competitive advantage. Inclusive design improves usability, search visibility, and brand trust while expanding your reach to all users. For digital leaders, accessibility is not optional. It is a core standard that supports growth, reduces risk, and creates better user experiences across all devices and abilities.
By Jack Osei
How to Design Landing Pages That Actually Convert
A landing page has one job - convert. Whether users arrive from ads, emails, or search, your page needs to capture interest and turn it into action. This blueprint outlines the exact principles, design tactics, and user-focused techniques that drive measurable results. Built for marketing leaders, founders, and digital teams ready to optimize for performance.
By Jack Osei