Websites That Turn Visitors Into Customers
Jack Osei • Web Design & Development
I help F&B Founders and Caterers get found on Google and convert more visitors into sales, with websites designed to convert.
Trusted by F&B Founders and Caterers
I know what it takes to build a catering website that converts.
Why Work With Me
10+ Years of Proven Experience
Over a decade building websites for F&B businesses across the globe. I've seen what works and what doesn't. You get the benefit of lessons learned from hundreds of projects, strategies that drive real results, not just pretty designs.
Conversion-Focused UX
I create layouts that naturally guide people toward taking action. Whether that's booking a call, making a purchase, or signing up. Every design choice I make is about building trust and making it easy for visitors to say "yes." The result? More leads, more sales, better ROI.
SEO & Data-Driven Growth
Your website needs to be found AND optimized for conversions. I structure sites for search engines to crawl and rank easily, while setting up analytics to track exactly where customers come from and where they drop off. The results? More organic traffic, better performance data, smarter business decisions.
Services that drive measurable growth.
What I Offer
Custom Website Design & Development
Conversion-focused websites built specifically for F&B and catering businesses. From online ordering systems to event booking flows, I create digital experiences that turn browsers into buyers.
What's included:
- Mobile-first responsive design
- Fast-loading, optimized performance
- Custom CMS for easy content updates
- Event booking & quote request forms
- Menu management systems
Perfect for:
Catering companies, restaurants, F&B startups ready to scale online
Typical results:
20-40% increase in qualified leads, improved user engagement
SEO & Performance Optimization
Your website can't drive business if no one finds it. I optimize for local search (Dubai, UAE, and beyond) and organic rankings so you show up when potential customers are searching for catering services.
What's included:
- Local SEO & Google Map Pack optimization
- Technical SEO (speed, mobile, schema)
- Keyword research & content strategy
- On-page optimization
- Performance monitoring & reporting
Perfect for:
Businesses wanting to dominate local search and reduce ad spend
Typical results:
50-90% increase in organic traffic, higher Google rankings
Ongoing Support & Maintenance
Your website is a living asset that needs ongoing care. I provide monthly support packages including security updates, performance monitoring, content updates, and strategic improvements based on data.
What's included:
- Security & software updates
- Performance monitoring & optimization
- Content updates & changes
- Analytics review & recommendations
- Priority technical support
Perfect for:
Clients who want peace of mind and continuous improvement
Typical results:
Maintained performance, improved conversions over time
Working together is straightforward.
The Process
Strategic Discovery
Step 1
We begin by understanding your business goals, target audience, and market positioning. This phase focuses on clarifying what you are building, who it is for, and the outcome the website needs to achieve.
We also use this time to ensure alignment - defining what success looks like, setting expectations, and confirming that we are the right fit before moving forward.
Book a free discovery call Design that converts
Step 2
With the web strategy defined, I design a focused UI/UX system rooted in conversion psychology.
Every element - layout, hierarchy, navigation, and calls to action - is intentionally placed, guiding visitors toward your primary goal. Whether that’s booking a call, sending an inquiry, making a purchase, requesting a quote, or signing up for a newsletter.
See my design work Development tailored to your needs
Step 3
I help you decide on the right technology for your project's success. That could be fully custom code with modern frameworks, or a professionally built WordPress or Webflow site.
Either way, you are guaranteed a fast-loading website with better Google rankings, and easy site management.
View case studies Launch, measure, and optimize
Step 4
Launch day is just the beginning. I set up privacy-friendly analytics so we can see exactly how users are interacting with the new site.
We'll track conversions, monitor performance, and I'll be there to help you iterate and improve based on real-world data.
Get a proposal Real results for real businesses.
What clients say
In just three months, Jack helped us grow conversions by 34%. He solved our biggest headache by seamlessly integrating WordPress into our custom React-based catering web app. Most impressively, he protected our hard-earned SEO authority throughout the process.
Our reservations went up 89% thanks to the improved SEO and local search optimization. The results speak for themselves.
We're getting 3x more discovery calls since launching the new portfolio. Jack really gets how to position a founder's story.
Jack delivered more than a facelift; he solved a major operational bottleneck. While the new UI drove a 22% lift in mobile conversions, the real win was the backend architecture. Our teams in Jordan & UAE can now manage their respective regions independently. It’s rare to find someone who understands global UX requirements and content workflows so deeply.
Jack transformed how we look at our data. Before, we were guessing; now, we have a custom analytics dashboard and funnels that track the exact ROI of each one of our subsidiary catering brands. His in-depth analysis of our local SEO strategy enabled us to capture the 'Map Pack' for our top five keywords, resulting in a record-breaking quarter for inbound leads.
Finally, a developer who speaks both code and business. Jack helped us reduce bounce rate by 40%. People are spending twice as long on our pages.
How long does a typical project take?
Most custom websites complete in 4-6 weeks from kickoff to launch. Timeline depends on scope, content readiness, and revision rounds. I provide a detailed project timeline during our discovery call.
What technologies do you use?
I build with modern frameworks like React, Next.js, and Node.js for web applications, and work with platforms like WordPress, Shopify and Webflow when appropriate. The technology choice depends on your specific business needs, budget, and long-term goals.
Do you offer ongoing support?
Yes. I offer monthly support packages that include security updates, performance monitoring, content updates, and technical troubleshooting. Your website is a living asset that needs ongoing care.
How do you approach SEO?
SEO is built into every project from day one, not added later. This includes technical SEO (site speed, mobile optimization, schema markup), on-page SEO (keyword research, meta tags, content structure), and ongoing optimization based on search performance data.
What's your pricing?
Project pricing depends on scope and complexity. Custom website projects typically range from $5,000-$25,000. I provide detailed proposals after our discovery call. Monthly support packages start at $500/month.
What if I'm not happy with the result?
I build in regular feedback checkpoints throughout the project, so you're never surprised by the final result. My goal is a website you're genuinely excited about.
Ready to turn your website into a growth engine?
I'm currently accepting new projects for Q1 2026. If you're ready for a website that attracts qualified traffic, converts visitors into customers, and gives you the data to scale, let's talk.
Schedule a free discovery call