Track What’s Working (and What’s Not) with Google Analytics

Stop Guessing: Use Google Analytics to Measure Success

Introduction

How do you know if your marketing campaigns are successful? Are your blog posts driving traffic? What’s bringing visitors to your site?

Without clear answers, you could waste time and money on efforts that don’t work. Google Analytics removes the guesswork, giving you the tools to track what’s driving results—and what isn’t.

Why Tracking Matters

Measuring your website’s performance ensures:

Resources go to strategies that deliver results.
You identify and fix weak points.
Your business grows efficiently.

What to Track in Google Analytics

Traffic Sources
- Find out where visitors come from: Google, social media, email, or direct traffic.
- Action: Double down on platforms that drive high-quality traffic.
Campaign Performance
- Use UTM parameters to track marketing campaigns.
- Example: See how an Instagram ad compares to a Google ad in bringing visitors.
Top Pages
- Identify high-performing content.
- Action: Create similar content to replicate success.

Real-Life Example

A small e-commerce store discovered their Instagram ads brought in traffic but no sales. By tracking campaigns in Google Analytics, they optimized their ads and increased ROI by 30%.

Conclusion

Tracking what works and what doesn’t is key to success. With Google Analytics, you gain clarity, focus, and the tools to refine your efforts.

To your success,
Jack Osei